Qantum Communications has shuffled its AM signals in Florence, SC. The Talk format that had been heard on 970 moves along with the WJMX call letters to 1400 in Darlington as “NewsTalk 1400“. The WWRK call letters move along with the Urban “Swagga” format used to feed two translators shifts to 970. “Swagga” is also heard on 94.1 WRZE Kingstree along with 97.9 W250BJ Florence and 105.9 W290CD Darlington. 970 WWRK operates with 10kW day and 3kW nights, while 1400 WJMX runs 1kW around the clock.
Qantum Communications has flipped a pair of stations in the Florence SC market to Urban as “Swagga 94.1/105.9“. The new “Swagga” is made up of 94.1 WRZE Kingstree, which had been simulcasting AC “Sunny 105.5” WDAR and the former Gospel AM/translator combo of 1400 WWRK/105.9 W290CD Darlington. Denis Davis, the PD/afternoon host of sister CHR “103X” WJMX-FM adds programming duties for Swagga.