Saga Communications has flipped 1490 WBAE Portland/1400 WVAE Biddeford ME to Soft AC “107.1/93.5 The Bay“. The new format is positioning as “Easy Favorites” and creates a flanker for Hot AC “Coast 93.1” WMGX and Classic Hits “Rewind 100.9” WYNZ against Townsquare Media AC 94.9 WHOM. WBAE and 107.1 W296CZ Portland had been running a Talk format while WVAE (which recently changed call letters from WGIN) had been simulcasting News/Talk 560 WGAN and has now launched its 93.5 W228BE translator serving the southern portions of Portland and the Old Orchard Beach/Saco area.
Saga News/Talk 550 WGAN Portland, ME has added an additional signal in the market. 1400 WVAE Biddeford, ME has shifting from simulcasting Talk 1490 WBAE Portland to WGAN. WVAE helps boost WGAN’s coverage in York County, ME south of Portland. WGAN operates with a directional 5kW. WVAE runs with a non-directional 1kW.