iHeartMedia News/Talk 1530 KFBK Sacramento/93.1 KFBK-FM Pollock Pines CA has announced that Christina Mendonsa will join the station as morning co-anchor. Mendonsa previously spent 21 years as an anchor at “ABC 10” KXTV Sacramento until her contract was not renewed last year. She will join incumbent co-host Dan Mitchinson on the KFBK Morning News starting August 27. The arrival of Mendonsa means the end of Amy Lewis’ second tour with KFBK. Lewis worked at KFBK from 1993-2000 and returned as morning co-anchor in 2006. In between she had a brief sting in mornings at KABC Los Angeles and Metro Networks. Her exit was first reported late last night by Matthew Keys. NewsRadio KFBK, Sacramento’s News, Weather and Traffic Station, announced today that Cristina Mendonsa has been n...[Read More]
Curtiss Johnson is returning to Sacramento after a brief stint in Chicago to serve as SVP/Programming for iHeartMedia. Johnson spent 20 years programming in the market at Entercom’s Classic Rock “96.9 The Eagle” KSEG, Active Rock “98 Rock” 98.5 KRXQ and now defunct Alternative 106.5 KWOD. He also worked on air at former Rocker 98.5 KZAP. While at Entercom he also served as the company’s Rock and Classic Rock format captain. Johnson exited Hubbard Classic Rock “97.1 The Drive” WDRV Chicago at the end of 2015 after an 18 month stint. He now will oversee an iHeartMedia Sacramento cluster including Country “B92.5” KBEB, Variety Hits “93.7 Jack-FM” KQJK, Classic Hip-Hop “V101.1” KHYL, Classic Rock “107.1 T...[Read More]
Clear Channel News/Talk 1530 KFBK Sacramento will begin simulcasting on 92.5 FM on Thursday, December 1. The move displaces Hot AC “My 92.5” KGBY. In the most recent monthlies for October, KFBK was fifth in the market with a 5.5 share. KGBY was 13th with a 3.0 in a heated battle for the AC audience that also included CBS Soft AC “Mix 96” KYMX, Adult CHR “Now 100.5” KZZO, Entercom Rhythmic AC “Buzz 106.5” KBZC, and Clear Channel sister Variety Hits “93.7 Jack-FM” KQJK. The reason for the change as well as all other recent FM News/Talk simulcasts can be summed up in the final line of the press release: KFBK will now reach the nearly 70% of the market that doesn’t tune into the AM band.