Genesee Media will flip Sports “97.5 The Team” 1590 WRSB Brockport/97.5 W258BH Rochester NY to Spanish CHR “Mi 97.5” on Monday, October 16. The Rochester Democrat & Chronicle reports the station will focus on “hit music from Latin America, talk radio, community programming and syndicated news, including reports from Puerto Rico.” William Santiago, President of local Spanish-language marketing agency Uno Communication, will join Genesee as General Manager of WRSB. Santiago has hosted the “Dimension Latina” program in the market for the past several decades. It most recently aired on Rochester Institute of Technology’s 89.7 WITR Henrietta. The new format will compete with Ibero American Action League’s “Poder 97.1” ...[Read More]
Genesee Media Corporation has returned 1310 WRSB Canandaigua and 1590 WASB Brockport, NY to a simulcast of each other. The stations had simulcast multiple formats for many years until being broken apart in September when 1590 flipped to Sports. Now 1310 has dumped its short-lived “Business 1310” Business News format to join WASB as “1310/1590 The Team“. The stations are running the national CBS Sports Radio feed around the clock. 1310 WRSB serves the eastern side of the Rochester market with 1kW signal directional to the north. 1590 WASB serves the western side with a 1kW signal directional to the northwest. 1310 is also heard on 105.1 W286AE Fairport, which currently operates with a mere 2 watts, but holds a CP to increase to 250 with a move to 105.5.
As the summer is winding down, the focus switches to preparing for the fall book in diary markets and getting stations in position to thrive off of holiday season advertising. As with many long holiday weekends, stations are already getting a head start on the format changes. 9/2: Cumulus concludes its shakeup of its Salt Lake City cluster as it shifts KHTB to Alternative “Alt 94.9“. 9/2: News 1200 WINK and Spanish News 1460 WNPL Fort Myers flip to Spanish Adult Hits “Juan” 9/2: Genesee Media’s 1590 WASB Brockport/Rochester, NY will broke its simulcast of “Business 1310” WRSB and flipped to Sports “Team 1590“. 9/1: Active Rock “105.5 The Bone” WXBN Winchester, VA begins simulcasting sister Country “Z104.9” WZFC. ...[Read More]