A battle that started in Philadelphia a couple of years ago is blowing up into a multiple market war between competing Spanish CHR formats and a baffling FCC filing. Victor ‘VJ Mar’ Martinez, who took over operations of “La Ola” 1400 WEST/99.5 W258BM Easton/1600 WHOL Allentown and relaunched it as “Mega 99.5” at the end of 2016, has expanded his station to the neighboring Reading market via American FM Associates’ 92.9 W225CF Reading and Cumulus’ 100.7 WLEV-HD2 Allentown. “Mega 92.9/99.5” gives Reading its second Spanish CHR to go along with iHeartMedia’s “Rumba 1340/92.3” WRAW Reading/92.3 W222BY Laureldale. It will soon gain a third. Quilvio Perdomo’s Radio Sharon Foundation has launched “Latina 92....[Read More]
Lehigh Valley Broadcasting Association Spanish Tropical “La Ola Radio” 1400 WEST/99.5 W258BM Easton/1600 WHOL Allentown PA relaunched on New Years Day as “Mega 99.5“. The change comes as Hispanic Radio Broadcasting LLC led by Victor ‘VJ Mar’ Martinez takes over operations of the station. Martinez, who most recently served as Program Director of “El Zol 1340” WHAT Philadelphia, will serve as morning host as well.
Station Moves With its CP set to expire next month and unable to receive zoning approval for its new tower height of 87.4 meters, Glory Communications Gospel 95.3 WFMV South Congaree/Columbia, SC has applied to modify the height to a lower 79.4 meters while remaining at the maximum 6kW allowed for Class A’s (Coverage Map). Connoisseur Media seeks new facilities for its two Stroudsburg, PA area FMs. Alternative “Spin 107.1” WWYY Belvidere, NJ will remain on its current tower but increase height to 266 meters while lowering power to 840 watts (Coverage Map). Sister Hot AC 93.5 WSBG will join it on that new antenna with 430 watts at 266 meters (Coverage Map). Down the road in Allentown, Matthew Braccali’s Spanish Tropical “La Ola 1600” WHOL applies to incre...[Read More]
And now for this week’s rundown of some of the top stories from around the translator world. Broadcast Towers Inc. signed a consent decree with the FCC to shut down operations in Florida after the company used roadside locations to temporary operate its translators as it attempted to move them from the Florida Keys into the Miami/Fort Lauderdale area. Five translators have been deleted by the FCC: W224BW Key Largo, W237DK Leisure City, W237CI Miami Beach, W258AQ Homestead, and W296BP Coral Gables. A sixth translator, W285EH Key West must be sold by December 31. More details at RadioWorld. Spanish radio comes to the FM dial in the Lehigh Valley of Pennsylvania. Beacon Broadcasting has leased 8 watt 99.5 W258BM Easton, PA to Matthew Braccili, owner of “Hola Radio” 1600 WHOL...[Read More]