iHeartMedia has completed the reset of the moves it made just over three years ago in Columbia, SC as it relaunches Urban “100.1 The Beat“. Launching with “10,000 Joints In A Row”, the station is positioning itself as “Columbia’s Real Hip-Hop & R&B” up against Alpha Media’s “Hot 103.9/93.9” WHXT/WSCZ. The move sends News/Talk WVOC back exclusively to 560, where it was prior to the move to 100.1 in October 2011. WVOC began simulcasting on 100.1 and 560 in November in preparation for this move.
iHeartMedia is resetting moves it made three years ago in Columbia, SC. Conservative Talk 100.1 WVOC-FM West Columbia has begun simulcasting on 560 WXBT Columbia, bringing WVOC’s programming back to the frequency it called home from 1986 until 2011. That move forces Sports “560 The Team” back to 1400 WCOS Columbia under new “Fox Sports Radio 1400” branding leading to the end of Gospel “Hallelujah 1400“. WXBT let go of most of their local hosts at the end of October in preparation of these changes. At this point both 560 WXBT and 100.1 WVOC-FM will simulcast the Talk programming, but rumors persist of a new music format coming to the FM. Perhaps even a return of the former Urban “100.1 The Beat” branding found on the station prior to the...[Read More]