Adams Radio Group flipped Sports “570 The Ticket” KWML Las Cruces NM to Oldies “Kool Oldies 104.5” with the addition of 104.5 K283CG. The new format is focusing on hits of 1955-1975 to flank sister “Classic Hits 98.7” KSNM Truth Or Consequence. K283CG is operating with 215w/21m covering Las Cruces proper. The format change leaves the Las Cruces market without a Sports station although Townsquare Media’s “ESPN 600” KROD El Paso reaches the market.
Adams Radio Group has made its first major move since closing on its Las Cruces cluster a few weeks ago. Talk/Sports 570 KSNM Las Cruces relaunched as “Classic Country 570” on January 1. The move was made to give a flanker to sister Country 103.9 KGRT. The station will feature retain its local talk show, “Let’s Talk Las Cruces”, but will trim it from three hours to one, running from 12-1pm daily. Adams Radio of Las Cruces is proud to announce the return of Classic County Music to the airwaves of Las Cruces and Southern New Mexico on CLASSIC COUNTRY 570. Starting today at 6am, KSNM 570 became CLASSIC COUNTRY 570. Veronica Test, Market Manger, says,” This exciting format change is filling a void our listeners have been requesting for quite some time.”...[Read More]