87.7 Atlanta

Old School 87.7 Atlanta Gets Mixed

Core Communications Urban Oldies “Old School 104.7” WTBS-LP Atlanta has relaunched as Urban AC “Mix 87.7“. The move comes with a shift to a 1980s through today playlist from the 1970s/80s based playlist it previously featured. The station, which serves as a sister to Urban “Streetz 94.5” W233BF/WSTR-HD3, also drops the syndicated Russ Parr Morning Show with the change. The Atlanta Journal-Constitution reports that the station will run jockless for now, but afternoon host Porsha Foxx will return in an undisclosed role. WTBS-LP registered a 1.5 share in the November 2017 Nielsen Audio ratings. It now joins a crowded Urban AC battle that includes Cox Media Group’s “Kiss 104.1” WALR and Urban One’s “Majic 107.5/97.5” WAMJ/...[Read More]

Old School Returns To Atlanta

Following the loss of their 99.3 W257DF Dallas GA translator last July due to interference caused to 99.3 WCON-FM Cornelia, Steve Hedgwood’s Core Communicators has relaunched the “Old School” brand in Atlanta on 87.7 WTBS-LP Atlanta. Unlike the last variation of the station, which was one of three Classic Hip-Hop stations in the market, the new incarnation of “Old School” is airing an R&B Oldies format. WTBS-LP is owned by Prism Broadcasting Network and had been running a Spanish CHR format as “Mega 87.7“. Core Communicators also operates Urban “Streetz 94.5” W233BF/WSTR-HD3 in the Atlanta market.