89.7 Boston

RRC Report Details Boston Listening During Bombing

The Radio Research Consortium, the non-profit firm that makes Arbitron listening data available to non-commercial stations, has produced a detailed study highlighting the effect of the bombing and capture of the suspect on radio listening in Boston the week of April 15. Among the highlights of the study: Radio Listening in the market was above average for the week, with the exception of the 15th due to the state holiday The three News stations in the market NPR affiliates 89.7 WGBH-FM and 90.9 WBUR, plus CBS’ 1030 WBZ showed huge gains as the week progressed. On Friday, April 19 those three stations were tuned in by 24% of the population The Top 5 music stations in the market had their lowest tune-in rates that week Many NPR News/Talk stations across the country had their highest dai...[Read More]

How Boston Radio Handled Today’s Bombing Coverage

The radio industry’s response to today’s explosions at the Boston Marathon has been very varied. Shortly after news broke, CBS’ entire cluster began simulcasting the coverage of either News 1030 WBZ or sister WBZ-TV 4. Entercom’s 93.7 WEEI-FM broke in with local coverage following its post-game coverage of the Boston Red Sox game before temporarily simulcasting sister Talk 680 WRKO and then returning to local programming. The remainder of the commercial music stations mostly continued with their normal programming, although the stations that are staffed including Clear Channel’s “Kiss 108” WXKS and “Jam’n 94.5” and Greater Media’s “Country 102.5” WKLB and “Hot 96.9” WBQT were breaking in with updates ...[Read More]