90.9 Boston

WBUR Launches New Mobile/Podcast First Website

Boston University Public News/Talk 90.9 WBUR Boston is launching a new website on Friday, June 10. The new site, developed using Facebook’s open-source React.js javascript library, is built to look and feel like an audio app. The “idea is to make the audio easy to find, and most importantly, infuse the digital experience with a site that is easier to use phones —- modern, extremely fast and efficient.” WBUR states that 65% of their site traffic comes from mobile devices with much of that coming through social media links. The beta of the new platform can be seen here. WBUR, Boston’s NPR news station, officially released its new audio-centric website, built to reinvent online listening with a faster, more streamlined, mobile-friendly approach for the station’s main w...[Read More]

FCC Report 4/3: WBUR Seeks To Improve Worcester Coverage

Public News/Talkers in Boston and Salt Lake City seek coverage upgrades and an AM revitalization translator cancels its plans to leave St. Louis.

RRC Report Details Boston Listening During Bombing

The Radio Research Consortium, the non-profit firm that makes Arbitron listening data available to non-commercial stations, has produced a detailed study highlighting the effect of the bombing and capture of the suspect on radio listening in Boston the week of April 15. Among the highlights of the study: Radio Listening in the market was above average for the week, with the exception of the 15th due to the state holiday The three News stations in the market NPR affiliates 89.7 WGBH-FM and 90.9 WBUR, plus CBS’ 1030 WBZ showed huge gains as the week progressed. On Friday, April 19 those three stations were tuned in by 24% of the population The Top 5 music stations in the market had their lowest tune-in rates that week Many NPR News/Talk stations across the country had their highest dai...[Read More]

How Boston Radio Handled Today’s Bombing Coverage

The radio industry’s response to today’s explosions at the Boston Marathon has been very varied. Shortly after news broke, CBS’ entire cluster began simulcasting the coverage of either News 1030 WBZ or sister WBZ-TV 4. Entercom’s 93.7 WEEI-FM broke in with local coverage following its post-game coverage of the Boston Red Sox game before temporarily simulcasting sister Talk 680 WRKO and then returning to local programming. The remainder of the commercial music stations mostly continued with their normal programming, although the stations that are staffed including Clear Channel’s “Kiss 108” WXKS and “Jam’n 94.5” and Greater Media’s “Country 102.5” WKLB and “Hot 96.9” WBQT were breaking in with updates ...[Read More]

WBUR Boston Expands To Martha’s Vineyard With WMVY Purchase

Boston University’s NPR News/Talk 90.9 WBUR-FM Boston has announced it will acquire AAA 92.7 WMVY Tisdale to expand its reach onto Martha’s Vineyard. The acquisition of WMVY from Aritaur Communications helps fill the signal void between the primary 90.9 signal in Boston and 1240 WBUR West Yarmouth which covers portions of Cape Cod. The programming change will take place in early 2013 following FCC approval of the sale. Following the sale, the MVYRadio programming will continue online as a listener supported webcaster if it can raise $600,000 by the end of January. At that time the programming, equipment and staff of the station will be transferred to a non-profit Friends of mvyradio. That group will attempt to find a non-commercial signal to return the station to FM. The Press ...[Read More]