Univision has swapped formats at two of its three Fresno CA stations. Regional Mexican “La 92.1” KOND Clovis moves to 107.5 Hanford as “La Jefa 107.5“. That move gives KOND coverage of the adjacent Visalia market as well as Fresno. Concurrently Spanish Adult Hits “107.5 Mas Variedad” KRDA moves in reverse to 92.1 as “Amor 92.1“. In the Spring 2016 Nielsen Audio ratings KOND was eighth in the Fresno market with a 3.9 share. KRDA was fifteenth with a 2.5 share.
Univision is beginning the process of rebranding several of their Regional Mexican stations across the country. The first move has come in Los Angeles as “La 101.9” KSCA is now identifying itself as “ZonaMX 101.9“. The prior “La 101.9” identity lasted for four and a half years, much shorter than the station’s branding as “La Nueva 101.9” from 1997 to 2011. Sister 103.5 KISF Las Vegas has also begun using the new “Zona MX” branding. Most of Univision’s stations across multiple formats had been presenting itself just by its frequency for the past several years. The Regional Mexican stations are now in the process of returning to a brand identifier. The domain registration of ZonaMX921.com shows that 92.1 KOND Clovis/Fres...[Read More]