Lotus Broadcasting on Monday flipped Spanish Adult Hits “La Buena 890/92.1” KMJE Olivehurst/KMJE-FM Placerville/Sacramento, CA to Spanish CHR “Vive 92.1“. Adding additional intrigue to the format change is that Lotus has hired the entire airstaff of Lazer Broadcasting Spanish CHR “Latino 97.9” KLMG Esparto/Sacramento. Crossing the street as an all-or-nothing package deal were PD/Morning Host Ana Alicia Contigo, APD/Midday Host Julieta Gil, Afternoon Host Jose Luis Solis and Nighttimer Yadira De Dios. All will remain in their previous positions with their new employer. The quartet were also heard on Adelante Media’s “Latino 106.1” KBMG Evanston, WY/Salt Lake City which was sold to Alpha Media last week. KXTV reports that the quartet were...[Read More]
Update 9/4: Now we know why Results Radio kept the promotional loop and now stunt going on 92.1 KMJE for as long as it has. Results announced today that it has agreed to sell KMJE to Lotus Broadcasting for $2,230,000. Lotus owns stations in Bakersfield, Fresno, Las Vegas, Los Angeles, Reno and Tucson that air a mix of English, Spanish, and brokered formats. It owns a CP for a new Sacramento AM, 890 KDPP Olivehurst that will operate with 10kW daytime and 480 watts at night. Lotus will begin operating KMJE via LMA on Tuesday, October 1. Original Report 9/1: After two months of running a loop redirecting listeners of the former “Classic Hits 92.1” KCCL to its new home on 101.5, Results Radio’s 92.1 KMJE Placerville/Sacramento is gearing up to debut its new format. KMJE is no...[Read More]
Results Radio Classic Hits “92.1 K-Hits” KCCL Placerville/Sacramento has moved to 101.5 KMJE Woodland. The 101.5 signal moved into the Sacramento market earlier this year and has been testing on and off with a simulcast of KCCL. With the rebranding of the station as “101.5 K-Hits“, the two frequencies have swapped call letters with 101.5 becoming KCCL and 92.1 taking the KMJE calls. While the 92.1 signal rimshots the Sacramento market from the mountains east of the market, 101.5 is located 16 miles west of the city giving the station a much better signal in the market. 92.1 will debut a new format in the coming weeks.
KCCL-FM Sacramento (92.1 K-HITS) Program Director Rico Garcia has been named Director, Programming Operations for Results Radio. In his new role, Garcia will work in support of the companyâ€™s operations managers and program directors. He remains K-HITSâ€™ Program Director, and will report to Results Radio CEO/President Jack Fritz. â€œThe last 5+ years with Results Radio have been extremely rewarding, and itâ€™s exciting when your contribution and commitment is recognized and rewarded,â€ Garcia said. â€œI look forward to being an asset and advocate for our programming and marketing departments around northern California.â€ â€œSince joining Results Radio, Rico has become a proven and trusted resource,â€ Fritz said. â€œHeâ€™s been a creative, thoughtful and articulate contributor to sever...[Read More]