92.1 Sarasota

WCTQ Sarasota Moves To 92.1; New Format Coming To 106.5

iHeartMedia Country 106.5 WCTQ Sarasota FL has moved to 92.1 replacing AC “92.1 The Coast” WLTQ-FM Venice. While currently simulcasting on both frequencies, WCTQ will revert to the frequency it was located on from 1997 until 1999. The move increases the station’s coverage in the southern portions of of the Sarasota-Bradenton market although increasing overlap with sister “Kix Country 92.9” WIKX Charlotte Harbor. What’s next for 106.5? A few weeks ago we reported on domain registrations made by a Tampa based marketing company for a possible “Rumba” branded Spanish language station. With the Tampa focus on those domains, it will be interesting to see how iHeartMedia gets around the marketing and selling ads for 106.5 as a Tampa focused station ...[Read More]

Christmas Treats As Halloween Tricks

With only 55 shopping days left until Christmas, the seasonal shift to Christmas music at radio stations across the country is about to begin en-masse. Clear Channel AC “92.1 The Coast” WLTQ Venice/Sarasota, FL and Milwaukee Radio Alliance Standards “1290 Martini Radio” WZTI made the move today to the holiday themed playlist joining stations in Albuquerque, Cape May, Syracuse and Yakima that made much earlier flips this year. Many more will be joining that list in the coming days. A trio of Christian stations are using Halloween to give “Less Spook and More Cheer” to their listeners. “88.3 The Wind” KWND Springfield MO, “New Life 91.9” WRCM Charlotte and the “Shine-FM” network of 88.3 WHZN New Whiteland/Indianapolis, 8...[Read More]

The Coast Is Coming To Sarasota

Update 12/26: As we’ve expected for the past two months, WLTQ has flipped to AC as “92.1 The Coast“. Original Report 10/27: As November 1 approaches, we’re going to begin to see flips to Christmas Music begin in earnest. One of the first places we’ll see the format appear as a bridge to a format change is in Sarasota, FL. Clear Channel registered Santa921.com and is currently in the midst of building a new site for what is now Hot AC “92.1 My-FM” WLTQ. The registration was made at the same time as a few other domains that indicate the demise of current Hot AC format after the holidays in favor of a Mainstream AC approach. The Santa921.com registration was made along with ones for 921CoastFM.com, 921TheCoast.com, and Coast921.com.