There have been many duels in the badlands of Wyoming over the years, although not many of them have been centered around pop music. Breck Media Group started one on Thursday as Country “New Country 92.5” KDAD Bar Nunn flipped to CHR “Max 92.5” KMXW. The new format goes directly after Townsquare Media’s “104.7 Kiss-FM” KTRS-FM. KDAD had rebranded from “Buckin 92” to “New Country 92.5” in January. Bob Breck, who served as General Manager of KDAD, Rock 100.5 KTED, and Classic Hits “Kool 105.1” KZQL purchased the cluster from Northeast Broadcasting’s Casper Radio Group in February.
Station Sales Steven Silverberg’s Casper Radio Group is selling their three stations to Breck Media Group for $963,000. The three stations serve the Casper WY market and are Country “New Country 92.5” KDAD Bar Nunn, Active Rock 100.5 KTED Evansville, and Classic Hits “Kool 105.5” KZQL Mills. Perception Media Group sells Conservative Talk “Fox Radio 910” WFJX Roanoke VA to Dr. David Points’ Mahon Communications for $289,865. Ted Austin’s Snake River Radio acquires Christian Preaching 1490 KRTK Chubbuck/Pocatello ID from Inspirational Family Radio for $80,000. Faith Broadcasting Company sells 1380 WMTA Central City KY to Richard Benham’s Giving Hope 2U LLC for $160,000. Alaska Multimedia LLC acquires Talk/Oldies “Hometown Radi...[Read More]
Sometimes a unique radio brand may be too much for a marketplace. A perfect example of that is Northeast Broadcasting’s 92.5 KDAD Bar Nunn/Casper WY, which rebranded earlier this week from “Buckin 92” to “New Country 92.5“. While the “Buckin” branding fits in with the popularity of rodeo in Wyoming the rhyming clearly would cause some problems for some conservative listeners. The shift to a simple “New Country” identity makes the station more friendly to female listeners and clearly describes what the station is.