With its three-way swap with Alpha and Lazer about to close, Mapleton Communications has moved Active Rock/Alternative “92.5 The Bear” KBRE Atwater/Merced CA to 1660 KTIQ Merced/105.7 K289CB Los Banos replacing Spanish Christian “Amistad Christiana“. The newly branded “105.7 The Bear” retains the syndicated Rob, Anybody & Dawn morning show, PD Jason LaChance in middays, APD/MD Chris Moreno in afternoons, and Sixx Sense at night. The move of the format off of 92.5 clears the frequency for its sale to Lazer Broadcasting who will flip the station to its flagship “Radio Lazer” Regional Mexican format. Lazer is purchasing KBRE and Spanish AC “Magia 106.3” KGAM from Mapleton as part of a deal in which Mapleton will then acquire Cou...[Read More]
Mapleton Communications is adding a pair and selling a pair in the Merced CA market. Mapleton will acquire Country 96.3 KUBB Mariposa and Rhythmic CHR “Hot 104.7” KHTN Planada from Alpha Media for $2.5 million. To make room for the newly acquired stations, Mapleton will sell Active Rock “92.5 The Bear” KBRE Atwater and Spanish AC “Magia 106.3” KGAM Merced for $550,000. The pair will be Lazer’s entry into the Merced market. KHTN and KUBB will join a Mapleton cluster that also includes AC “K97.5” KABX, Regional Mexican “Radio Lobo 98.7” KLOQ-FM, News/Talk 1480 KYOS and Spanish Christian 1660 KTIQ.