Reno Media Group launched Classic Hip-Hop “Power 92.5” K223AL/KLCA-HD3 Reno NV on Friday, March 4. Launching with 92 1/2 days of commercial-free music, K223AL becomes the second Classic Hip-Hop station in the Reno market going up against Cumulus’ “95.5 The Vibe” KNEV which launched in October 2015. The new Classic Hip-Hop format on 92.5 becomes its fifth format since Reno Media Group acquired the translator from Family Stations in 2014. It most recently flipped from Active Rock “Crusher 92.5” to Oldies last September and then to a simulcast of AC “106.9 More-FM” KRNO in December.
Reno Media Group has flipped Active Rock “92.5 The Crusher” K223AL/KLCA-HD3 Reno to “Oldies 92.5“. The new 60s centric Oldies format gives an older skewing flanker to sister Classic Hits “103.7 The River” KODS. This is the third format already for the translator since it was acquired from Family Radio in early 2014. It debuted as Modern AC “Little City” before flipping to Active Rock last September.
Update 9/9: Americom has dropped the Modern AC “Little City” format from 92.5 K223AL Reno/96.5 KLCA-HD3 just six months after demoting it from the 100kW 97.3 KOLC signal. At noon on Monday, Rock “92.5 The Crusher” debuted in its place. As expected the new format is positioned to chip away at Lotus Communication’s Active Rock”Rock 104.5” KDOT. Original Report 8/12: In March, Americom relocated Modern AC “Little City” from 97.3 KOLC Carson City/Reno, NV to 92.5 K223AL Reno/96.5 KLCA-HD3. The move of the format appears to be short-lived as domain registrations point to a new format coming to the translator. Americom has registered 925RockOfReno.com, 925Rock.com, RockOfReno.com, and TheRockOfReno.com for K223AL. A Rock format would likely b...[Read More]
Update 3/5: KOLC debuted its new identity as Country “Ten Country @ 97.3” at 12pm today. Promising to always play “10 songs in a row”, the station is taking direct aim at Cumulus’ “K-Bull 98.1” KBUL. The station’s introductory Facebook message states, We just signed on the air at noon today. Northern Nevada has a brand new country radio station. Unlike the other country stations, we play lots and lots of music — ALWAYS at least 10 songs in a row! We think the other country stations are OK, and we have a great deal of respect for the heritage of KBUL, but they just talk a lot. Not us. We play lots of great country music, all day and all night. So please give us a listen. We hope you’ll agree that we’re a nice addition to the ...[Read More]