As we first reported on June 22, iHeartMedia has flipped Hot AC “B93” 92.9 KOSO Patterson/Modesto CA to Country “92.9 The Big Dog“. The new format takes on Cumulus’ market-leading “Kat Country 103” KATM and one of the domains iHeart had registered was the pretty direct KatKiller929.com. The new station’s lineup will be led by the syndicated Bobby Bones in mornings, “102.7 The Wolf” KHGE Fresno afternoon host Greg Lane in middays, Christina Martinez in afternoons, and CMT Live with Cody Alan at night.
iHeartMedia Hot AC “Radio 92.9” KOSO Patterson/Modesto, CA has returned to its heritage “B93” branding. KOSO had been known as “B93” from 1995 until 2009, when a move from 93.1 to 92.9 brought a “B92.9” moniker that lasted until the rebranding to “Radio 92.9” in October 2012. The new “B93” is positioning as “Modesto’s Hit Music Station”. No changes to the existing on-air lineup with the rebranding as Valentine remains in mornings, Angela Cortez in middays, and John Chimpo in afternoons.
Update 10/2: KOSO has relaunched as “Radio 92.9“. Now branded as “Modesto’s Hit Music”, the station has shifted from Modern AC to Adult CHR. Valentine, based at KBIG Los Angeles remains in mornings. John Chimpo moves from middays to 4-10pm. Original Report 9/25: Clear Channel looks to be preparing to shift Modern AC “B92.9” KOSO Patterson/Modesto to CHR. The company registered HitRadio929.com for the station on Friday, September 21. Blank Facebook and Twitter accounts point the domain to the Modesto station. KOSO registered a 1.4 share in the Spring ratings book, down from 2.3 last Fall. A shift to CHR will place the station in more direct competition with Cumulus’ pair of CHR 95.1 KHOP and Rhythmic CHR 97.7 KWIN/98.3 KWNN.