This is not how the story usually ends. There’s a struggling heritage brand. A chain reaction of frequency flips. The sudden availability of a new, lesser frequency. A promo about a major announcement coming the next day. It would have been entirely reasonable to expect something far more anodyne on the 93.3 frequency of Triple-A KGSR Austin. Instead, KGSR rebranded as Austin City Limits Radio, which launched today at 5 p.m., on both the current and new frequency, promising “not a format, but [the] aesthetic” of the ACL TV series and festival. And by imaging around the festival scene, KGSR found the best hook so far for doing mixtape/playlist radio on a viable frequency in a significant market. KGSR, which spent several years as a Triple-A/Hot AC hybrid along the lines of KTCZ (Cities 97) ...[Read More]
Emmis Austin and Austin City Limits Enterprises have announced multi-year licensing agreement upon which 93.3 KGSR Cedar Park and 97.1 K246BD Austin will relaunch today at 5pm as “Austin City Limits Radio“. The brand will tie-in with the annual Austin City Limits Music Festival and the Austin City Limits weekly PBS series, while featuring a broad range of music from artists like Willie Nelson, Kendrick Lamar, Ed Sheeran, Kacey Musgraves, Radiohead, and Gary Clark Jr. In the press release KGSR Program Director Emily Parker described the new brand, “The concept of basing a radio format on the rich history of the ACL TV show, the tastemakers at ACL Festival and ACL Live, and the curators of KGSR’s iconic radio station are what allowed us to develop this one-of-a-kind authentic Aus...[Read More]
Emmis AAA 93.3 KGSR Austin TX has hired Chris Mosser to fill their vacant morning show opening. Mosser most recently served as PD/Morning Host at iHeart Media Alternative “103.1 iHeart Austin” K276EL/KVET-HD2 and Afternoon Host at Country 98.1 KVET-FM. He fills the void created by Kelly Jordan’s exit in December. Loris Lowe, who has been filling in the morning slot, will return to nights when Mosser debuts on July 6.
Emmis has flipped 102.7 K274AX Austin, TX from a simulcast of AAA 93.3 KGSR to all-Comedy. The new “Comedy 102.7” is using Donkey Comedy Network’s “24/7 Comedy“. The network has had success on Cumulus’ translator in Kansas City and on AM’s in a few other markets. Emmis prepared the following statement on KGSR’s website about the removal of the 102.7 simulcast: KGSR would have liked to have continued on 102.7, but our local management thought there was a unique opportunity to try something original on that frequency. They also discovered that 102.7 was not being used by very many people and that the overwhelming majority of KGSR listeners were/are using 93.3 Emmis Austin prides itself on delivering unique content and serving our communities. I...[Read More]