After the Variety Hits “Bob-FM” format and KZTQ call letters moved to 1270 KSGG Sparks/96.1 K241AK Reno following the end of its LMA in March, Flinn Broadcasting has resurrected 93.7 KPGF Sun Valley/Reno as “Reno’s Crazy 80s“. Focusing exclusively on 1980s hits, the station is being managed by Lee Adams. Adams is serving as Director of Programming and Sales for KPGF after previously working on-air at many stations in the southeast and hosting and working in sales for Lotus Communications Reno. He also runs RenoNetRadio.com and does local high school play-by-play.
Reno Media Group is moving its Variety Hits “Bob-FM” format and KZTQ call letters to 1270 KSGG Sparks/96.1 K241AK Reno on Monday, March 26. 1270 and 96.1’s are currently Liberal Talk “The Buzz“. Its former KBZZ call letters were moved to Classic Hip-Hop “Power 92.5” 1230 KSGG/92.5 K223AL Reno. No word yet if any of the other stations or translators will be moved. KZTQ was operated via LMA from Flinn Broadcasting, which has changed 93.7’s call letters to KPGF. The company used to use similar WPGF call letters in Memphis for its AAA “The Pig” format.
Update 9/3: 97.3 KSGG launched its new format as Urban “Swag 97.3” at 1:00 this afternoon. Original Report 8/30: Americom Broadcasting has moved Variety Hits “Bob 97.3” KZTQ Reno, NV to 93.7 replacing CHR “Z93.7” KWNZ. The 97.3 signal will return to Rhythmic CHR to the stronger signal as “Swag 97.3” in the coming days. 97.3 was CHR and then Rhythmic from 1985 to 2004 under the now dropped KWNZ calls. Swag will mostly compete directly with Citadel’s “Wild 102.9” KWYL. 97.3 is a Class C with 87 kW at 2113 feet, while 93.7 is a a Class A operating with 3.6 kW at 423 feet. The call signs have already shifted as 93.7 acquired the KZTQ calls today while 97.3 assumed KSGG.