94.1 Charlottesville

WKAV Goes From Classic Country To Christian AC While WCYK Rebrands

Monticello Media has flipped Classic Country “94.1 Hank-FM” 1400 WKAV/94.1 W231AD Charlottesville VA to Christian AC “94.1 The Oasis“. The new format will compete against Positive Alternative Radio’s “Spirit-FM” network which is heard locally on 90.1 WPVA Waynesboro and 106.7 W294BY Charlottesville. The change also leads to a tweak at sister Country “Hitkicker 99.7” WCYK-FM Staunton. The station has rebranded as “99.7 CYK” and added more gold tracks as it faces increased competition from Saga’s recently relaunched “92.7 C-Ville Country” WCVL-FM.

Hank Comes To Charlottesville

Monticello Media has launched Classic Country “94.1 Hank-FM” on 1400 WKAV/94.1 Charlottesville, VA. The new format replaces “SportsRadio 1400” WKAV and the simulcast of Classic Hits “Generations 102.3” on 94.1 W231AD. With WKAV dropping Sports, sister News/Talk 107.5 WCHV-FM will break from its simulcast of 1260 WCHV to air Sports programming on weeknights and weekends.

New Generation in Charlottesville

Monticello Media continues the revamp of its recently acquired Charlottesville, VA cluster. Oldies 102.3 WSUH and its 94.1 translator have dropped its “Superhits” moniker for “Generations“. From the Press Release: Generations is a fresh look at “era based” programming incorporating the best music of the 70’s along with “evergreen” songs from the 60’s and compatible songs from the 80’s. The new generations 102.3 & 94.1 can be heard on 102.3 FM and 94.1 FM. “Once again we didn’t allow ourselves to be confined by the rigid standard industry formats. We didn’t ask area listeners what existing radio formats they wanted, we asked them what music they wanted to hear and what music they wanted to hear together. Our focus continues to be on what the ...[Read More]