Midwest Communications has flipped Classic Rock “94.3 The Drive” WYDR Neenah-Minasha/Appleton, WI to Variety Hits “94.3 Jack-FM“. The move returns the Variety Hits format to Appleton and Green Bay for the first time since Woodward flipped “104.3 Chuck-FM” to 80s/90s Classic Hits in November 2012. Midwest operates the Jack brand on 96.3 WCJK Nashville which it inherited from South Central Communications. This is their first launch of the brand in any market.
In addition to this morning’s launch of “94.1 Duke-FM” WVIC-FM Lansing, Midwest Communications is expanding its “Duke” brand in Green Bay. 99.7 WZDR Sturgeon Bay has flipped from a simulcast of Classic Rock “94.3 The Drive” WYDR Neenah-Menasha/101.9 W270AJ Green Bay to a simulcast of Classic Country “93.5 Duke-FM” WGEE-FM New London/93.1 W226BD Green Bay.