After stunting all weekend with the sounds of a bull between every song and teasing a flip to Country, Alpha Media Rock 94.3 WQCM Greencastle PA/Hagerstown MD has flipped to Classic Rock. With the change WQCM has dropped all currents and post 2000 gold to focus mostly on music from the 1970s through 1990s. WQCM has dropped in its last three ratings books from a 5.3 share in the Fall of 2014 to 3.7 Spring 2015 to 3.9 Fall 2015 to 2.7 in Spring 2016. This change takes it out of direct format competition with Verstandig Broadcasting’s “101.5 Bob Rocks” WBHB and closer to Manning Broadcasting’s Rock leaning Classic Hits “106.9 The Eagle” WWEG.
Larry Wilson is merging his two operating companies into one and acquiring another. Alpha Broadcasting and L&L Broadcasting will merge to become Alpha Media, while purchasing Main Line Broadcasting’s 19 stations in four markets for $57 million. Both Alpha and L&L were founded by Larry Wilson sharing the same management teams with L&L already operating Alpha’s stations. Following the completion of the two transactions the company will operate 68 radio stations in 12 markets. L&L’s deal to acquire Main Line was first reported in February by Tom Taylor Now. Alpha Broadcasting & L&L Broadcasting announced today that they have entered into an agreement to merge the companies and upon consummation of the merger, will become Alpha Media. The current...[Read More]