As predicted on Monday, iHeartMedia flipped the stunting “Santa 100” WGSY Phenix City AL/Columbus GA to Urban today as “Hot 100“. The new format goes up against soon to be former sister station “98.3 The Beat” WBFA, which led the market with a 8.9 share in the Spring 2017 Nielsen Audio ratings, Davis Broadcasting’s “Foxie 105” 104.9 WFXE, and PMB Broadcasting’s “Hip Hop 106.5” W293BV/WKCN-HD3. In an interesting turn of events, WGSY (which has applied to change call letters to WHTY) has taken over the social media accounts and followers of WBFA. That station’s $1.1 million sale from iHeart’s Aloha Stations Trust to RCG Media was just granted by the FCC and should close shortly. Meanwhile the Columbus Ledger-...[Read More]
iHeartMedia has expanded the brand of Country “South 106.1” WSTH-FM Alexander City AL/Columbus GA to a second signal. The new “South 94.7 The Legend” is a rebranding of “Classic Country 1460” WHAL Phenix City-Columbus with the addition of 94.7 W234BX Highland Pines GA. The 220 watts at 144 meter translator covers all of greater Columbus (Coverage Map). The Legend is running iHeart’s Premium Choice Classic Country lineup around the clock.