iHeartMedia used the conclusion of its iHeartMedia Awards on Sunday evening to launch a new CHR in Little Rock AR. Classic Hits “Big 94.9” KHKN Maumelle flipped to CHR “Hot 94.9” at 9pm following a simulcast of the iHeart Music Awards. The move brings a second CHR to the market to compete against Cumulus Media’s “Alice 107.7” KLAL. KHKN is launching its new format with the typical 10,000 songs-in-a-row commercial free and cash giveaways. In the Fall 2017 Nielsen Audio ratings, KHKN ranked 11th among subscribing stations with a 2.6 share. KLAL was third with a 6.9.
KHKN came out of Christmas music this morning with a format shift to Classic Hits “Big 94.9“. Now positioned as “Little Rock’s Greatest Hits”, the station is focusing on music from the 1970s and 1980s. Original Report 11/1: iHeartMedia has dropped the format of Variety Hits “94.9 Tom-FM” KHKN Maumelle/Little Rock AR and has begun stunting as “Christmas 94.9“. The “Tom-FM” identity had launched in March of 2008 on 106.7 and moved to 94.9 a year later. In the Summer 2015 Nielsen Audio ratings the station ranked 10th out of 14 listed stations in the market with a 3.3 share. With the “Tom-FM” moniker being retired we expect a new format will appear following Christmas.