Classic Hip-Hop has spread to San Antonio, TX as Univision flips Spanish CHR “95.1 Latino Mix” KGSX Comfort, TX to “Yo 95.1” KMYO. The move enables Univision to have 95.1 flank sister “98.5 The Beat” KBBT against iHeartMedia Rhythmic Hot AC “Hot 104.5” KZEP. KZEP debuted its current format in August and surged to second in the market in the September Nielsen Audio PPM ratings with a 6.9 share but has been on a downward trend since. KZEP and KBBT were tied in the November monthlies with a 5.1 share. The new format and brand duplicates Univision’s “Yo 101.3” KKRG Albuquerque, the first station this year to launch the Classic Hip-Hop format.
For the second time this year Univision is rolling out new branding for their Spanish Pop stations in seven markets. The stations all dropped their previous identities for just the frequency and market in March. Now the stations have all rebranded as “Latino Mix“. The stations are: “93.5/103.1 Chicago” WVIX Joliet/WVIV Highland Park “95.1 San Antonio” KGSX Comfort “99.1 Dallas” KDXX Denton/107.1 KESS-FM Benbrook “99.3 Las Vegas” KRGT Indian Springs “100.3 Phoenix” KQMR Globe/105.3 KHOV Wickenburg “104.9 Houston” KAMA-FM Deer Park “107.9 Fresno” KLLE North Fork The “Latino Mix” identity has previously been used by Univision stations in New York from 1999 to 2005 and San Francisco from...[Read More]
Univision continues to roll out simplified branding at many of its stations nationwide. Following a graphical adjustment at all of their stations last fall to coincide with the launch of the Uforia music app, seven of Univision’s Spanish CHR’s and Hot AC’s are dropping their name in favor of just the frequency. The stations that have dropped their branding are: Chicago: “Maxima 93.5/103.1” WVIX Joliet/WVIV Highland Park Dallas: “Maxima 99.1” KDXX Denton/107.1 KESS-FM Benbrook Fresno: “KLLE 107.9” KLLE North Fork Houston “Tu Musica 104.9” KAMA-FM Deer Park Las Vegas: “La Kalle 99.3” KRGT Indian Springs Phoenix: “La Kalle 100.3” KQMR Globe/105.3 KHOV Wickenburg San Antonio: “La Kalle 95.1” K...[Read More]