Midwest Family Broadcasting has flipped two of its Rockford, IL stations at 3pm today. First Variety Hits “95.3 Bob-FM” WRTB Winnebago/Rockford went to Country “95.3 The Bull“. Positioning itself as “20 In A Row Country”, WRTB will give a crosstown competitor to Townsquare Media’s “Q98.5” WXXQ. WXXQ was second in the market in the Fall 2013 ratings with an 11.3 share. WRTB’s Variety Hits format had a 4.0 share in the ratings period. News/Talk “100.5 NTA-FM” W263BJ Loves Park has flipped to Classic Hits “100.5 River-FM“. Focusing on pop hits of the 60s through 80s, River-FM will be imaged by WLS-FM Chicago’s Fred Winston. Midwest Family acquired its Rockford cluster last year from Maverick Media.
Following its sales of its Lima, OH and Santa Rosa, CA clusters earlier this month, Maverick Media concludes its exit from the radio industry with the announced sale of its Eau Claire, WI and Rockford, IL stations to Midwest Family Broadcasting. The $15.5 Million purchase includes a total of ten stations and a translator. Midwest Family will begin operating the stations via LMA on May 1. In addition to the newly acquired clusters, Midwest Family Broadcasting operates stations in La Crosse WI, Madison WI, Springfield IL, Springfield MO and St. Joseph/Benton Harbor, MI. The stations included in the sale are: News/Talk 790 WAYY, Sports “ESPN 1150” WEAQ, Rock “92.9 The Big Cheese” WECL, Hot AC “I94” WIAL, Variety Hits “99.9 Bob-FM” WDRK, and Coun...[Read More]