Horizon Broadcast Group AC “95.7 My-FM” KLTW-FM Prineville/Bend OR flipped to Variety Hits “95.7 Ben-FM” today. Positioned as “Playing Whatever!”, the station states that the intent is to “focus on playing hit records that appeal to men 25-54” with a playlist focusing on 1980s and 1990s hits. KLTW also will become the local affiliate for the NFL’s Seattle Seahawks. Horizon Broadcasting Group has amended the format of KLTW-FM to Adult Hits under the name 95.7 BEN FM… Playing Whatever!, effective at 12:00 pm on September 8, 2016. “We’re excited to create a radio station for Central Oregon that is focused on playing whatever Ben wants,” said Horizon Broadcasting Group Market Manager Jess Hanson. “The station is targeted to adults who...[Read More]
Horizon Broadcast Group AC “Lite 95.7” KLTW Prineville/Bend, OR has rebranded as “95.7 MY FM“. While retaining its focus on women 35-54, KLTW joins the club of AC stations rebranding to eliminate the older and softer connotations of its long-established brand. INSTANT INSIGHT: As I write this, its been about 12 hours since the station relaunched yet there is nothing on the station’s website explaining the rebranding (nor a new logo). The station’s Facebook page merely has a new logo. Yet another station failing to establish its digital properties as a go-to source for station information and to establish a connection with the audience. Horizon Broadcasting Group rebranded KLTW-FM Bend, OR from Continuous LITE Rock LITE 95.7 to “95.7 MY FM – Bend’s Best V...[Read More]
Horizon Broadcasting has completed the facility upgrade and move of AC “Lite 95.1” KLTW-FM Prineville/Bend OR to 95.7. The move boosts KLTW’s signal to 100kW at 182 meters giving it full market coverage of Bend. Concurrently, 104.5 K283BH Bend has dropped its simulcast of KLTW and is now simulcasting News/Talk 1340 KBNW. KBNW has been simulcasting on FM via 96.5 KWLZ-FM Warm Springs. That station has an application pending to move to the Portland market on 96.3 with a city of license change to West Linn.