95.7 Hobbs NM

Noalmark Shuffles Hobbs, NM Cluster

Noalmark Broadcasting has shuffled its programming assets in Hobbs, NM. Classic Rock “100.9 The Eagle” KEJL Eunice moves to what was News/Talk 1110 KYKK Humble City/100.5 K263AZ Hobbs. The KYKK call letters shift to what was 95.7 KPER Hobbs as its Country format is replaced by Classic Hits “Kool 95.7“. 100.9, now with the KPER call letters has gone silent as the Shared Services Agreement between Noalmark and FiveStar Enterprises comes to an end. Noalmark also owns Hot AC “Z94” 94.1 KZOR, Country “Kix 103” 102.9 KIXN, and Regional Mexican “La Zeta 103.7” KPZA-FM.