Sunrise Broadcasting has debuted Soft Oldies “95.9 The Breeze” W240AS Wilmington NC/WKXB-HD2. The new format creates a flanker between Sunrise AC “Sunny 103.7” WILT and Rhythmic Oldies “Jammin 99.9” WKXB against Cumulus Media AC 102.7 WGNI. Core artists on the station include Chicago, Elton John, Billy Joel, James Taylor, Phil Collins, Hall & Oates, the Eagles, and Lionel Richie. W240AS had been rebroadcasting Sports “ESPN 630” WMFD, which recently launched a new translator: 101.7 W269DF Wilmington.
Sunrise Broadcasting has assumed operations of 95.9 W240AS Wilmington, NC. Upon replacing Hometown Wilmington Media has the lessee of the translator, Sunrise has flipped it to Sports simulcasting “ESPN 630” WMFD. The 250 watt translator is owned by Sea-Comm Media. The move explains why Hometown Wilmington flipped 103.7 WBNE from Classic Rock to being the FM side of the News “Port City Radio” simulcast with 1180 WLTT last month. W240AS had served that purpose previously.
Update 12/2 12:50pm: Country “93.7/106.3 The Dude” launched at 12pm today. The press release follows: Hometown Wilmington Media launched its newest radio station, The Dude (93.7 and 106.3 FM), at noon today. The Dude is a country radio station featuring the hottest stars, the latest songs and, most importantly, a listener-driven format, according to Hometown Wilmington Media General Manager Beau Gunn. “In keeping with the tradition of being your hometown connection, we wanted a country radio station that played the songs listeners wanted to hear,” Gunn said. “We want your input. We want to play the country music Wilmington wants to hear; not music that was selected in Atlanta or New York.” Listeners can expect to hear songs from the latest country stars, including songs you won...[Read More]
A pair of format changes have brought Classical music to FM on a 24/7 basis in Des Moines and Wilmington, NC. Davis Media, which announced the acquisition of Sea-Comm Media’s cluster in Wilmington, NC last week wastes no time making its first move as it flips 1180 WSFM and its translator at 95.9 W240AS from Regional Mexican to Classical as “Bach FM“. Davis operates a second “Bach FM” in Williamsburg, VA on 107.9 WBQK. In Des Moines, Iowa Public Radio has returned the former 105.9 KZHC and 96.3 KZHC to the air. Now operating under the calls KICP and KICL respectively, the stations join Iowa Public Radio’s growing Classical service. Northpine.com reports that the addition of 105.9/96.3 will allow its flagship 90.1 WOI-FM to increase the amount of News or A...[Read More]
Welcome to the Translator Report. With all the move-ins and upgrades of translators to bring AM and HD2 formats to the FM dial, the impact of the translator has become more important for broadcasters. We’ll be bringing this report on a regular basis with a rundown of upgrades, sales, and programming changes coming to translators. Liberty University has sold 102.5 W273BU Ashland, VA to Fifth Estate Broadcasting to simulcast News/Talk 1430 WHAN Ashland. W273BU has also been granted a Construction Permit to jump to the translator maximum of 250 watts. World Radio Link has sold 104.3 W282AU Lewes, DE to Delmarva Broadcasting. W282AU has an application pending to upgrade from 18 watts to 145 watts. Following on the launch of its two new translators in Detroit, Radio Power Inc. is inching ...[Read More]