96.1 Buffalo

WJYE Buffalo Rebrands As Mix 96

Update 9/2: WJYE dropped its heritage “96.1 Joy-FM” name and call letters today in favor of “Mix 96” and WMSX. The move follows a recent brightening of the station’s music to place it closer to Entercom’s competing Hot AC “Star 102.5” WTSS. No changes will take place to the station’s on-air lineup with the rebranding. Original Report 6/29: Yet another heritage Adult Contemporary is preparing to rebrand to shift its demographics younger. Townsquare Media has registered Mix96Buffalo.com for AC “96.1 Joy-FM” WJYE. The registration comes days after the station hired Dave Universal as its new Program Director. Universal, who had been working in sales at WJYE, previously spent 18 years programming Entercom CHR “Kiss 98.5R...[Read More]