96.3 Los Angeles

Meruelo Group Making A Play For Spanish Broadcasting System?

Following the $82.75 million purchase of “Power 106” 105.9 KPWR Los Angeles from Emmis, is The Meruelo Group planning a bigger radio play? Buried in a Las Vegas Review-Journal profile of Meruelo Group head Alex Mereulo following the purchase of the SLS Hotel & Casino last week, was the tidbit that Mereulo has been quietly buying up shares of Spanish Broadcasting System. SBS has been dealing with a number of financial difficulties since the start of 2017 as it has been delisted from the NASDAQ exchange, inability to sell its television licenses in the FCC TV Spectrum Auction, and having $275 million in debt notes default on April 17. This has seen their stock plummet from a 52 week high of $4.60 per share on November 29 to a low of 42 cents on April 16 and back up to 90 cen...[Read More]

Marko Radlovic Returns To SBS As West Coast Regional Manager

One week after exiting the Market Manager position for Cumulus Los Angeles, Marko Radlovic is joining Spanish Broadcasting Systems as SVP/West Coast Regional Manager overseeing “Mega 96.3” KXOL and “La Raza 97.9” KLAX Los Angeles and “La Raza 93.3” KRZZ San Francisco. This marks a return to SBS for Radlovic, who previously spent a decade at the company including two terms as corporate Chief Revenue Officer and Executive Vice President/Chief Operating Officer, VP/Sales and General Manager of the two Los Angeles stations. SPANISH BROADCASTING SYSTEM, INC. (“SBS”) today announced that Marko Radlovic has been named Senior Vice President and West Coast Regional Manager, supervising all operations at KLAX-FM and KXOL-FM in Los Angeles and KRZZ-FM i...[Read More]

KXOL Los Angeles Flips To Mega 96.3

Update 5/15 5:05pm: SBS Spanish CHR “Latino 96.3” KXOL has flipped to Spanish AC “Mega 96.3” Dropping English language crossover artists and Reggaeton with the new format, KXOL is focusing on “Mega Estrellas” such as Shakira, Romeo, Enrique Iglesias, and Prince Royce. KXOL was the lowest rated commercial Class B FM in the Los Angeles market in the April 2014 Nielsen Audio PPM ratings with a 1.7 share albeit up from a 1.5 in March. The new format positions KXOL more directly against Univision’s “107.5 K-Love“. KLVE was the most listened to Spanish language station in the Los Angeles market last month with a 3.6 share. Spanish Broadcasting System, Inc. (SBS) announced today the launch of Mega 96.3FM (KXOL-FM- 96.3FM) , a radio station tar...[Read More]

I95.7 Miami Debuts

Update 1/6: 95.7 WXDJ flipped to Spanish Hot AC “I95” this morning. The station is positioned as “El Ritmo Romantico de Miami”. The move places the station into competition with Univision’s “Amor 107.5” WAMR and Clear Channel’s “Mega 94.9” WMGE. The “I95” moniker was previously used in the Miami market by then CHR 94.9 WINZ-FM in the early 1980’s. Update 1/3: “El Zol” is running sweepers that as of Monday, January 6 the station will be heard exclusively on 106.7. 95.7 WXDJ will debut its new format then. Update 11/29: SBS began the process of moving “El Zol” from 95.7 WXDJ to 106.7 WRMA at 12:00 this morning as both stations began simulcasting. The stations are emphasizing the new 106.7 fr...[Read More]

DJ Laz Prepping Miami Return As DJ 106.7 Debuts

Update 6/25: “Romance 106.7” WRMA dropped its Spanish AC format at midnight for Spanglish Dance “DJ 106.7“. The station is hyping the impending debut of DJ Laz once his non-compete clause expires on July 4 as explained below. The first hour of DJ 106.7 consisted of: Drake f/Rhianna – Take Care Wisin n Yandel – Tu Olor Fun. f/Janelle Monae – We Are Young Chris Brown – Yeah 3x Don Omar – Dutty Love Jennifer Lopez f/Flo Rida – Goin’ In Flo Rida f/Sia – Wild Ones Drake f/Lil Wayne – The Motto Jennifer Lopez f/Pitbull – Dance Again Sean Paul – She Doesn’t Mind Wisin n Yandel f/Jennifer Lopez – Follow The Leader Cobra Starship f/Sabi – You Make Me Feel Zion n Lennox f/Tony Dize – Hoy...[Read More]

KXOL Los Angeles Rebooting

SBS’ Spanish CHR “Latino 96.3” KXOL Los Angeles has rebranded as “96.3 LA’s Party Station“. DJ Laz, the longtime morning host at Beasley’s “Power 96” WPOW Miami will debut on Monday morning at 6am. Currently the station is running jockless with English sweepers promoting Laz’ debut. The music mix is now about 60/40 English to Spanish. SBS registered LA963FM.com and LA963Radio.com for the station last week. It should also be noted that Univision’s 101.9 KSCA Los Angeles began using the “LA 101.9” moniker last year. How long will it be until Laz is carried by one of SBS’ Miami stations as well?