Flinn Broadcasting has flipped “Bumpin 96” 96.1 WIVG Tunica MS/96.3 W242CF Memphis to Alternative “i96” this morning. The flip returns the station to the format it had prior to flipping to Classic Hip-Hop in December 2014. WIVG was soon after joined in the Classic Hip-Hop format by Cumulus’ “98.9 The Vibe” WKIM.
Flinn Broadcasting’s launch of Classic Hip-Hop “Boomin 96” 96.1 WIVG Tunica, MS/96.3 W242CF Memphis/102.1 WOXF Oxford, MS in December has led to a trademark infringement lawsuit by Radio-One due to similarities to its “Boom” brand. As we mentioned when Radio-One first debuted the “Boom” brand on KROI Houston in October, the trademark for the brand was held by CBS Radio. The court filing states that CBS transferred the trademark to Radio-One on December 19, 2014. In the lawsuit, Radio-One contends that the Boomin name utilized by Flinn is too close to the Boom trademark. In the suit Radio-One is seeking a jury trial on the counts of trademark infringement, false designation of origin or sponsorship and unfair competition, and common-law unfair compe...[Read More]
Flinn has flipped Alternative “96X” WIVG Tunica, MS/Memphis to Classic Hip-Hop “Boomin 96“. The flip took place at 11pm on Sunday following an hour long loop of Run DMC’s “Christmas In Hollis”. The new format gives Flinn a gold-based flanker for Rhythmic “Hot 107.1” KXHT Marion, AR. The former Alternative format goes out following a 0.7 share in the November Nielsen Audio PPM Ratings despite its rimshot signal. 96.3 W242CF is currently off-the-air, while another of Flinn’s rimshots, 96.5 WWWN Holly Springs, MS has flipped from Variety Hits “The Phantom” to a simulcast of EMF’s Christian AC “K-Love” 94.9 WKVF Bartlett, TN with new WKIF call letters. Update 12/5: Another piece of the puzzle has fallen i...[Read More]