96.9 Fort Myers

WINK-FM Drops More Branding

The first station in the country to adopt the “More-FM” branding has reverted back to utilizing its “96.9 WINK-FM” call letters as its moniker. The Fort Myers Broadcasting AC adopted the More branding in February 2013 when it shifted from Hot AC. The Moyes Research Associates brand would later be adopted by WBEB Philadelphia and many Saga Communications owned stations among others. In the Spring 2015 Nielsen Audio ratings WINK-FM had plummeted to a 1.3 share from a 3.6 a year prior. The station’s website lists former “Sunny 104.3” WEAT-FM West Palm Beach PD/Morning host Rick Shockley as Program Director as opposed to Nick Craig. Craig had joined WINK-FM as PD at the beginning of this year. The station is advertising openings for a new morning and m...[Read More]

More MoreFM’s On The Way?

Update 5/17: More details on the More brand: WBEB Philadelphia has rebranded its All-80’s HD2 subchannel as “More-FM” to prevent the brand from being picked up elsewhere. WBEB pulled a similar move in 2007 by inserting the “Fresh” moniker in its positioning. Domain registrations have been made for 951MoreFM.com, More95.com, More951.com, More95FM.com, MoreFMFortWayne.com, MoreFortWayne.com, and MoreFtWayne.com. That would make Sarkes Tarzian AC “Majic 95.1” WAJI Fort Wayne the likely destination of a refresh to the “More-FM” brand. As our commenter below noted, Moyes has been sending out legal notices that he is now the owner of the “More-FM” brand and any use of the name must go through him. InsideRadio reports that Bill Moy...[Read More]

WINK-FM Fort Myers Becomes More-FM

After teasing on all morning that “at 10am this morning, WINK-FM will become a thing of the past,” Fort Myers Broadcasting Adult CHR “96.9 WINK-FM” Fort Myers, FL has flipped to AC “96.9 More-FM“. The new format expands the station library to add 80’s artists to the previous “90’s, 2K, and Today” focus. The first song on More-FM was Journey’s “Don’t Stop Believin’” followed by Taylor Swift “You Knew You Were Trouble“. An application for the “More FM” trademark was made by Moyes Research Associates on March 29. Could this be the first of other More FM’s in the pipeline. With the change at WINK-FM, the syndicated Elvis Duran Morning Show will shift to Clear Channel’s ...[Read More]