Curtis Media has flipped 96.9 WBZJ Goldsboro, NC to CHR “Pulse FM“. The move comes as 102.3 WWPL Smithfield, NC is about to be spun-off necessitating a need for a new signal to cover the Raleigh half of the market. The format will continue to air on 102.5 WPLW Hillsborough/Durham. WBZJ dropped its Urban AC format and temporarily returned to its previous Regional Mexican “La Ley” format in March when 101.1 WYMY Burlington was off the air due to an ice storm. The 96.9 signal increases the format’s coverage in Eastern North Carolina as well as Raleigh proper with its 100kW at 300 meter signal.
Update 3/19: 101.1 WYMY Burlington resumed broadcasting on Sunday with its “La Ley” format. The programming continues to simulcast on 96.9 WBZJ. Unlike the previous simulcast before 2013, all branding is still focused on 101.1. Original Report 3/11: As its 101.1 WYMY Burlington, NC transmitter remains off air due to damage from an ice storm last week, Curtis Media has restored the station’s previous simulcast on 96.9 WBZJ Goldsboro. 96.9 had flipped to Urban AC “New 96.9” in January 2013 to compete against Radio-One’s “Foxy 107.1/104.3” WFXC/WFXK but only registered a 2.5 share in the Holiday PPM monthly, well below WFXC/WFXK’s 7.1. According to a message on WYMY’s Facebook page from station GM Alex Mctighe, the station has been o...[Read More]
Update 1/3: Curtis Media debuted Urban AC “The New 96.9” WBZJ at 12am. The new format pits the station against Radio-One’s market leading “Foxy 107.1/104.3“. The “La Ley” Regional Mexican format will continue on 101.1 WZTK, which serves the western portions of the market. Original Report 12/19: Curtis Media is planning to launch a new AC format in Raleigh, NC. Job postings on their corporate website have been made for a Program Director and a Morning Show Producer/Anchor. Curtis Media Group will soon be launching a new contemporary adult station in the country’s 42nd radio market, and we’re seeking an addition to our market-leading audio content team in Raleigh-Durham, NC. The audience opportunity has been painstakingly researched and will benefit ...[Read More]