iHeartMedia has rebranded CHR “97.3 Hit Music Now” WGEX Bainbridge/Albany GA as “Power 97.3“. No lineup changes accompanied the rebranding as the station retains the syndicated Elvis Duran for mornings, local host Jazzmine Phoenix in middays, and Premium Choice hosts Billy The Kidd, Romeo, Jo Jo Wright and Sisanie rounding out the daily schedule. INSTANT INSIGHT: Last month following the registration of the Power973.com, we had multiple sources tell us the domain was for WRNW Milwaukee. Obviously we were either played or plans changed.
As Christmas music fades away for another 10 or 11 months, its time for another batch of mass format changes to get us into the new year. This list will be a handy all-in-one guide to all the changes taking place between Christmas and the time everyone goes back to work on January 3. To see the list of changes we’re expecting to happen check our Watchlist. 1/4: Still coming across some smaller market changes that occurred during the holidays. MTS Broadcasting’s “ESPN 1240” WCEM Cambridge, MD shifts to Standards running Music of Your Life. In the Ozarks, “Real Country 104.3” KBCN Harrison, AR shifts to ESPN Radio. Oldies 93.7 WKAD Cadillac and Standards 1340 WMBN Petoskey, MI have flipped to Sports as “The Ticket” using Fox Sports Radio. 1/4: ...[Read More]
Update 12/26: WGEX flipped to CHR as “97.3 Hit Music Now” at 12am. The station is running Clear Channel’s Premium Choice “Hit Nation” feed. Original Report 12/21: Another of Clear Channel’s 90s oriented Gen X branded stations appears to be on the way out. A logo for “97.3 Hit Music Now” has appeared on Clear Channel’s logo server attached to WGEX Bainbridge/Albany, GA. A move to CHR would pit the station against Cumulus Adult CHR “Q102” WNUQ. WGEX has been running Christmas music since mid-November. 973HitMusicNow.com has been registered by Clear Channel and a Twitter account has appeared at @973HitMusicNow. WGEX shares a significant amount of overlap with 107.1 WGMY Thomasville, GA/Tallahasse, FL, which rebranded as “...[Read More]