97.3 Bakersfield

New Country Bull Debuts In Bakersfield

Buck Owens Broadcasting is tripling up on Country in Bakersfield as the company flipped Variety Hits “97.3 Jack-FM” KRJK Lamont to New Country as “97.3 The Bull” at noon today. The new format joins Country 550 KUZZ/107.9 KUZZ-FM and Classic Country “Real Country 107.1” KCWR in the Owens cluster. The flip gives the company a monopoly on Country in the market potentially preventing a competitor from coming in to replace the former “Kix 92.1” KVMX, which had flipped to Spanish Ranchera in July. KRJK will add the syndicated Bobby Bones Show for mornings starting Monday, October 17. Bones had also been carried by KVMX prior to its format change. KUZZ weekender Toni Marie will host middays, while KUZZ PD Brent Michaels adds those duties for the Bul...[Read More]

Jack Coming To Bakersfield

Buck Owens Broadcasting will soon be debuting a new signal in the Bakersfield, CA market. 97.3 KRJK Lamont, CA will soon sign-on as a Class A targeting Bakersfield from southeast of the market. With the registration of 973JackFM.com in late August and the assignment of the KRJK calls this week all signs point to the station debuting as Variety Hits. The format had been tried on American General Media’s 93.1 KKXX as “Pirate Radio” from 2005 to 2009. Buck Owens Broadcasting also operates Country 550/107.9 KUZZ and Classic Country “Real Country 107.1” KCWR in the Bakersfield market.