97.3 Macon

iHeart Launches Bull & Bull Icons In Macon

iHeartMedia is doubling down on Country in Macon, GA. First, Country “New Country 96.5” WPCH-FM Gray rebranded as “96.5 The Bull“. The station previously utilized that branding for a few months in 2008. New WIHB-FM call letters are incoming. The Bull branding will also be utilized on what was previously Spanish Adult Hits “La Preciosa 1280” WIBB Macon and newly launched 97.3 W247BW Macon as the pair flips to Classic Country “97.3 The Bull Icons” with WIBB becoming WIHB. iHeart launched a similarly branded brand extension last year in Lexington, KY. The Bull duo will compete against Cumulus’s market leading Country 99.1 WDEN Macon and Dowdy Broadcasting’s Classic Country “104.9 Pure Country” WMCG Milan.

FCC Applications 10/23: Philly Translator Move-In Denied

The FCC has denied Hope Christian Church of Marlton’s attempt to move 105.7 W289AZ Trenton, NJ to the tower site of Davidson Media’s “Mega 1310” WEMG Camden, NJ/Philadelphia, which would’ve become the originating station for the translator. The move would’ve required W289AZ to move approximately 25km to a location with zero overlap with the currently approved signal contours for the translator utilizing the “Mattoon Waiver”. The FCC ruled that because a previous application by Hope to modify the translator was to enable it to qualify for the waiver by making it mutually exclusive to the final move to Camden. “Therefore, the evident purpose of the April Modification was to manipulate the Commission’s modification and waiver policies in a...[Read More]

FCC Applications 11/25

Communications attorney John Garziglia has applied to increase his CP for 97.7 W249CO Reston, VA from 73 to 250 watts. Serving Washington DC’s western suburbs, the translator is licensed to rebroadcast American University’s 88.5 WAMU. With 100.3 WLML Lake Park/West Palm Beach close to launching, Reach Communications has filed a displacement application to relocate 100.3 W262AN Tamarac, FL to 101.1 with no facility changes. The translator simulcasts Clear Channel News/Talk 610 WIOD Miami. Clear Channel’s recently acquired 98.7 W254AZ Belmont, NC has applied to relocate its tower into the Charlotte city limits where it will operate with 180 watts. Clear Channel has acquired 105.1 W286BK Birmingham from Way Media for no financial compensation. Way gains the right to continue...[Read More]