97.3 Monroe

FCC Report 6/26

Star 101.9 Monroe Flips To Urban AC

The Radio People CHR “Star 101.9” KNOE-FM Monroe, LA has bailed on the format and flipped to Urban AC. Branded as “Monroe’s R&B and Classic Soul”, the station is now known as “Mix 101.9“. The new format will flank sister Urban “100.1 The Beat” KRVV which led the Monroe market with a 20 share in the Fall 2012 ratings. Mix1019.net was registered by The Radio People on February 4 but is not yet live. Around the same time the domain was registered the station began airing Yea Networks’ “Bert Show” based at Cumulus’ “Q100” WWWQ Atlanta for mornings. The flip leaves Opus Broadcasting’s “Hot 103.1” KQLQ as the only CHR in the Monroe market. The flip to Urban AC may also have been trigg...[Read More]