97.3 Reno

Ten Country 97.3 Debuts In Reno

Update 3/5: KOLC debuted its new identity as Country “Ten Country @ 97.3” at 12pm today. Promising to always play “10 songs in a row”, the station is taking direct aim at Cumulus’ “K-Bull 98.1” KBUL. The station’s introductory Facebook message states, We just signed on the air at noon today. Northern Nevada has a brand new country radio station. Unlike the other country stations, we play lots and lots of music — ALWAYS at least 10 songs in a row! We think the other country stations are OK, and we have a great deal of respect for the heritage of KBUL, but they just talk a lot. Not us. We play lots of great country music, all day and all night. So please give us a listen. We hope you’ll agree that we’re a nice addition to the ...[Read More]

Little City 97.3 Reno Debuts

Following the move of Urban “Swag 97.3” KSGG to 1230 and 104.9, Americom launched Modern AC “Little City 97.3” KOLC Reno at Noon today. The station moves into the nice that sister “Alice 96.5” KLCA has given up as it gradually shifted to CHR. Its positioned musically between Wilks AAA “100.1 The X” KTHX and Shamrock Alternative 104.1 KRZQ while targeting their female listeners. The first hour of “Little City 97.3” consisted of: Coldplay – Paradise Madness – Our House Tegan & Sara – Closer Matchbox 20 – Real World Fun. – Carry On 3 Doors Down – Here Without You Maroon 5 – One More Night R.E.M. – The One I Love Passion Pit – Carried Away Barenaked Ladies – One Week Fix...[Read More]

Reno’s Swag Moves

Update 3/20: With the KSGG calls moving to 1230, 97.3 is now KOLC which fits both of the previously registered Click973Reno.com and LittleCity973.com. Update 3/18: 97.3 is now running a loop directing listeners to 104.9. The programming on K285EQ is now being originated by 1230 KJFK (which will soon assume the KSGG calls from 97.3), which dropped its previous Liberal Talk format. Original Report 3/6: Urban “Swag 97.3” KSGG Carson City/Reno has begun promoting an upcoming move to 104.9. The move will shift the Americom owned from the 87kW Class C signal of 97.3 to a 240 watt translator. K285EQ places a city-grade signal over all of Reno and adjacent Sparks. The translator had been rebroadcasting sister Classic Hits “103.7 The River” KODS. While no date has been set f...[Read More]

Bob Moves In Reno; 97.3 Getting Swag

Update 9/3: 97.3 KSGG launched its new format as Urban “Swag 97.3” at 1:00 this afternoon. Original Report 8/30: Americom Broadcasting has moved Variety Hits “Bob 97.3” KZTQ Reno, NV to 93.7 replacing CHR “Z93.7” KWNZ. The 97.3 signal will return to Rhythmic CHR to the stronger signal as “Swag 97.3” in the coming days. 97.3 was CHR and then Rhythmic from 1985 to 2004 under the now dropped KWNZ calls. Swag will mostly compete directly with Citadel’s “Wild 102.9” KWYL. 97.3 is a Class C with 87 kW at 2113 feet, while 93.7 is a a Class A operating with 3.6 kW at 423 feet. The call signs have already shifted as 93.7 acquired the KZTQ calls today while 97.3 assumed KSGG.