West Virginia Radio Corporation has flipped AC “Today’s 97.5” WLTF Martinsburg WV/Hagerstown MD to CHR 97.5 WKMZ. Positioned as “The Hit Music Channel”, the new format is placing advertising emphasis on the Martinsburg portion of the market. Marco, most recently in mornings at Midwest Family Broadcasting Rhythmic CHR “93.1 Jamz” WJQM Madison WI, will accompany previous WLTF morning host Rona Mensah for “Marco Nation” in mornings. Amy Ryan, Program Director/Midday Host at sister CHR 94.1 WQZK Keyser WV, will host middays for WKMZ as well. Alex Vic, who previously hosted nights at sister “102 WVAQ” Morgantown WV, moves to WKMZ for afternoons. The WKMZ call letters previously resided on 97.5 from 1981 through 2001 with incarnat...[Read More]
West Virginia Radio Corporation is purchasing Prettyman Broadcasting’s three stations in the Hagerstown, MD/Martinsburg, WV market. The stations involved are Classic Country “95.9 The Big Dawg” WICL Williamsport MD, AC 97.5 WLTF Martinsburg, and Sports “ESPN 1340” WEPM Martinsburg. No purchase price has been announced but WVRC will assume control of the stations via LMA on November 1. The Morgantown based West Virginia Radio Corporation is owned by Greer Industries and owns clusters in Beckley, Charleston, Elkins, Morgantown, WV and Cumberland, MD. Andrew Powaski, Market Manager for the company’s Morgantown and Cumberland stations, will add the new acquisitions to his duties.