Lee Family Broadcasting has launched CHR “Club 97.5” on 99.1 KXTA-HD3 Gooding/97.5 K248BZ Kimberly/Twin Falls, ID. The new format is the latest volley in a back and forth battle between Lee Family Broadcasting and crosstown Magic Valley Media. “Club 97.5” gives a CHR competitor to Magic Valley’s “92.7 The Music Monster” KTPZ Hazleton. In March, Magic Valley Media launched Hot AC “Q106.7” KIRQ Hailey to directly compete against Lee’s “Hot 100” 99.9 KZDX Burley. Club 97.5 is being programmed by KZDX Program Director Broc Johnson.
Update 8/4: 103.1 KZNO made the flip to Active Rock “103.1 The Edge” KEDJ at midnight. Jason Ramsey, aka ‘Doctor Nick Redbone’ will host mornings from 6-10am and 12-1pm. Broc and Gina Jameson will host afternoons and evenings. The Sports format continues on 970 KFTA and will be added on 97.5 K248BZ by September 1. Update 7/28: Lee Family Broadcast has confirmed Sports “103.1 The Zone” will move to 970 KFTA on Monday, August 4. The move will replace Spanish Variety Hits “Juan“. The Zone will return to FM later in August on 97.5 K248BZ Kimberly, ID. The translator will cover Twin Falls with 92 watts at 58.8 meters (Coverage Map). The move of The Zone will make room for the launch of “103.1 The Edge” KEDJ as reported below. Over the ...[Read More]