Update 4:15pm “97.7 The Brew” debuted at 4pm today on 97.7 W249AR Asheville and 99.9 WKSF-HD2. Positioned as “We Play Everything” the station is launching with 5,000 songs in a row. Original Report 7/22 1:45pm: Clear Channel will soon launch Variety Hits “97.7 The Brew” in Asheville, NC. 97.7 W249AR Asheville is currently owned by Entercom and rebroadcasts their “Magic 98.9” WSPA-FM Spartanburg, SC. It operates with 100 watts at 358 meters covering Asheville and adjacent towns (Coverage Map). It is unknown which Clear Channel HD2 the translator will rebroadcast. A page for the new format is active on IHeartRadio, but is currently airing the audio of sister “99.9 Kiss Country” WKSF Asheville.