Rawlco Radio’s “Up 97.7” CHUP-FM Calgary has completed its evolution from Adult Hits to Mainstream AC as it rebranded on Friday as “Soft Rock 97.7“. CHUP placed twelfth out of eighteen stations in the March-May Numeris PPM ratings with a 4.1 share, but was fourth in the market in CUME. The Calgary market has been without a straight-ahead AC station since Rogers Media’s “Lite 95.9” CHFM shifted to Adult CHR “Kiss 95.9” in December 2013.
Update 5:00pm: Just a half hour after our original report went live, CIGY made the shift to “Up 97.7” at 2:00 local time. The station is debuting with a full airstaff. Tripp Anthony in mornings from 5:30 to 9, Ara from 9 to 3pm, Kev Wood from 3 to 8pm, and Grant Buchanan weekends. The first hour consisted of: Michael Jackson – The Way You Make Me Feel P!nk – Get The Party Started Boston – More Than A Feeling Katrina & The Waves – Walking On Sunshine Santana Feat. Rob Thomas – Smooth Neil Diamond – Sweet Caroline Bryan Adams – Summer Of ’69 Bee Gees – Stayin’ Alive Katy Perry – California Gurls Men At Work – Down Under Fleetwood Max – Don’t Stop Beatles – I Want To Hold Your Hand Journ...[Read More]