97.9 Sacramento

Lotus Launches Vive 92.1 Sacramento With Competitor’s Airstaff

Lotus Broadcasting on Monday flipped Spanish Adult Hits “La Buena 890/92.1” KMJE Olivehurst/KMJE-FM Placerville/Sacramento, CA to Spanish CHR “Vive 92.1“. Adding additional intrigue to the format change is that Lotus has hired the entire airstaff of Lazer Broadcasting Spanish CHR “Latino 97.9” KLMG Esparto/Sacramento. Crossing the street as an all-or-nothing package deal were PD/Morning Host Ana Alicia Contigo, APD/Midday Host Julieta Gil, Afternoon Host Jose Luis Solis and Nighttimer Yadira De Dios. All will remain in their previous positions with their new employer. The quartet were also heard on Adelante Media’s “Latino 106.1” KBMG Evanston, WY/Salt Lake City which was sold to Alpha Media last week. KXTV reports that the quartet were...[Read More]

Lazer Expands Into Sacramento & Modesto

Lazer Broadcasting is acquiring four radio and one LPTV stations from Adelante Media in Central California. The $2.9 million purchase will bring Lazer into the Sacramento and Modesto markets. The company currently owns twenty Spanish language stations in Central and Southern California including the markets of Bakersfield, Oxnard, Riverside, San Jose, Santa Barbara, and Reno, NV. Lazer will begin operating the stations today via LMA. The stations included in the sale are: Modesto – Regional Mexican “La Gran D 93.9” KBBU Modesto Sacramento – Regional Mexican “La Gran D” 94.3 KGRB Jackson/103.3 KBAA Grass Valley, Spanish CHR “Latino 97.9” KLMG Esparto, and “Azteca America” KSTV-LP 32 Lazer Broadcasting will likely shift the Regional...[Read More]