Three weeks after Urban “Swagga Radio” 970 WWRK Florence/97.9 W250BJ Florence/105.9 W290CD Darlington/94.1 WRZE Kingstree SC moved its programming to WDAR-FM Darlington as “105.5 The Beat“, iHeartMedia has launched a new format on those stations. The trio of FM signals have flipped to Classic Rock as “Rock 94.1 – 97.9 – 105.9“. Positioned as “The Pee Dee’s Classic Rock”, the new format positions the stations up against Cumulus Media Rock “102.1 The Fox” WMXT and Community Broadcasters “94.7 Rock” WWBD. The station has picked up the syndicated Rover’s Morning Glory based at sister 100.7 WMMS Cleveland for mornings.
iHeartMedia has flipped Christian AC “Sunny 105.5” WDAR-FM Darlington/Florence SC to Urban “105.5 The Beat“. The station assumes the Urban format from sister “Swagga Radio” 970 WWRK Florence/97.9 W250BJ Florence/105.9 W290CD Darlington/94.1 WRZE Kingstree who are currently simulcasting with WDAR-FM to redirect listeners to the new frequency. The syndicated Breakfast Club will remain in mornings. The “Sunny” format goes out with a 2.1 share in the Spring 2017 Nielsen Audio ratings continuing a downward trend from 4.1 in Fall 2015 to 3.8 to 2.5 in Fall 2016. Swagga rose from 1.5 in Fall 2016 to 2.6 in Spring 2017, which still was well behind Cumulus Media’s market leading Urban 106.3 WYNN-FM‘s 11.1 share.
Qantum Communications has shuffled its AM signals in Florence, SC. The Talk format that had been heard on 970 moves along with the WJMX call letters to 1400 in Darlington as “NewsTalk 1400“. The WWRK call letters move along with the Urban “Swagga” format used to feed two translators shifts to 970. “Swagga” is also heard on 94.1 WRZE Kingstree along with 97.9 W250BJ Florence and 105.9 W290CD Darlington. 970 WWRK operates with 10kW day and 3kW nights, while 1400 WJMX runs 1kW around the clock.
On Monday Qantum Broadcasting’s News/Talk 970 WJMX Florence SC dropped Rush Limbaugh in favor of Cumulus’ Mike Huckabee. Three days later, Rush returns to the market as Miller Communications as Variety Hits “95.3 Frank-FM” WFRK shifts to Talk as “Live 95“. Frank’s format moves intact to 97.1 W246AW which had been Country “Cat Country 97.1” until earlier this month when it began simulcasting 95.3. Miller CEO Harold Miller tells SCNow.com that the format change and move of Limbaugh to 95.3 was planned to take place on August 1, but was moved up due to WJMX dropping Limbaugh early. Much of 95.3’s lineup will not be in place until 8/1.