Midwest Family Broadcasting has closed on its acquisition of Hot AC “Mix 98.1” WISM-FM Altoon/Eau Claire WI from iHeartMedia’s Aloha Stations Trust and donation of 99.9 WDRK Cornell to University Wisconsin-Eau Claire Foundation. The Classic Hits “Greatest Hits 99.9” programming moves to WISM-FM as “Greatest Hits 98.1” giving it a better signal in Eau Claire proper. UW-Eau Claire launched student-run “Blugold Radio” with some programming from Wisconsin Public Radio’s News & Classical Music network.
Midwest Family Broadcasting is purchasing Hot AC “Mix 98.1” WISM-FM Altoona/Eau Claire WI from iHeartMedia’s Aloha Stations Trust for $970,000. In order to stay under the ownership limits in the Eau Claire market, Midwest Family is concurrently donating Classic Hits “Greatest Hits 99.9” WDRK Cornell to University of Wisconsin-Eau Claire Foundation’s BluGold Radio LLC. The donee will convert WDRK to non-commercial status upon closing of the deal. Midwest Family intends to move WDRK’s current Classic Hits format to 98.1 when the deals close. That move will take WISM-FM out of direct format competition with soon-to-be sister “I94” 94.1 WIAL. The 99.9 signal will be utilized to carry some of Wisconsin Public Radio’s News and Classical...[Read More]