After a few days of stunting as “La Dura Radio Viagra“, Beasley Media’s translator trimulcast 96.5 W243BM Suncoast Estates, 98.1 W251AL Fort Myers and 105.1 W286AK Naples FL/96.1 WRXK-HD2 has flipped to Spanish Tropical as “Playa 98.1“. Branded as “Salsa y Mas”, Playa 98.1 is being overseen by Beasley Southwest Florida OM Adam Star and “Maxima 92.5” WYUU Tampa Program Director Nio Fernandez. The newest radio station in Southwest Florida from the Beasley Media Group, Playa 98.1 (WRXK-HD2) will feature Salsa, Merengue, Bachata and more, by artists such Marc Anthony, Juan Luis Guerra, Gilberto Santa Rosa, Luis Enrique – Y MUCHOS MAS!!!!. Playa 98.1 is the new Latin station that celebrates rhythms of “Salsa y Mas!” (Salsa and More!) “...[Read More]
The final piece of the Fort Myers format musical chairs brought on by Beasley has launched. The four translators that had been rebroadcasting Sports “770 ESPN” WWCN prior to its move to 99.3 have launched Modern AC “The Link“. The new station is branded as “Southwest Florida’s Modern Music“. Launching with 10,000 songs in a row, former “99X” hosts Roger Marley and Gabbi are scheduled to relocate to The Link in the coming days. The Link can be heard on 96.5 W243BM Suncoast Estates, 98.1 W251AL Fort Myers, 101.5 W268AH Bonita Springs, and 105.1 W286AK Naples via 96.1 WRXK-HD2. The launch ends a market shuffle that has seen 93.7 WTLT shift from AC to Active Rock, 96.1 WRXK-FM from Hot Talk to Rock, and 99.3 WJBX from Active Rock to Sports ...[Read More]
Update 10/12: As Beasley has begun operating the three translators reported below, it has agreed to purchase two more translators in the Fort Myers area from Reach Communications for $30,000. W243AR Lehigh Acres and W243BM Suncoast Estates are both located on 96.5 and will switch from rebroadcasting Reach’s 90.5 WREH to “ESPN 770” WWCN via 96.1 WRXK-HD2. Original Report 7/2: Beasley Broadcasting has purchased three translators in the Fort Myers area from Reach Communications for $150,000. 98.1 W251AL Fort Myers operates with 80 watts at 51.1 meters. 101.5 W268AH Bonita Springs runs with 10 watts at 208.9 meters. 105.1 W286AK Naples operates with 19 watts at 113.7 meters. All three will be used to rebroadcast Sports “770 ESPN Radio” WWCN via 96.1 WRXK-HD2.