Southern Stone Communications Urban Oldies “Sunny 98.1” 1550 WLOR Huntsville/98.1 W251AC Capshaw AL flipped to Classic Hip-Hop “98.1 The Beat” at 12pm today. The station stunted for two hours with television theme songs following the conclusion of the Steve Harvey show this morning. Program Director/Midday host Ed Gaines and afternoon host Rick Lee remain in place with the format change. The new format positions WLOR between Cumulus Urban AC 94.1 WHRP and Broadcast One rimshot Urban 103.1 WEUP-FM. WLOR held a 2.2 share in the Fall 2016 Nielsen Audio ratings.
The Steve Harvey Morning Show has quickly found a new Huntsville affiliate following the demise of Urban “Hot 103.5” WHWT. Southern Stone Communications flipped Classic Hits “Sunny 98.1” 1550 WLOR Huntsville/98.1 W251AC Capshaw to Rhythmic Oldies on Monday, while retaining its previous identity. The new format is focusing on R&B from the 70s through 90s with some pop crossover from the likes of Madonna positioned as “The Valley’s Old School”. With the addition of the Steve Harvey Morning Show, Program Director Ed Gaines slides to middays.