Salem Classic Hits “103.3 Earth-FM” WRTH Greer, SC launched its new website this week with a bit of a surprise included. The station’s logo included references to the station also being heard on 98.5. That variation of the logo has since been removed but remains visible on the station’s Twitter account. The 98.5 in question is W253BG Arial/Greenville owned by Ted McCall. The translator is currently operated by Summit Media as Alternative “X98.5” rebroadcasting 107.3 WJMZ-HD2. The addition of 98.5 to WRTH will enhance the station’s coverage in Greenville. WRTH operates with 2.7kW at 151 meters with its tower closer to the Spartanburg side of the market. Its 60dbu protected contour just misses reaching the east side of Greenville. W253BG operates fro...[Read More]
A change appears to be on the horizon for Summit Media Alternative “X98.5” W253BG/WJMZ-HD2 Greenville, SC. Summit has registered 985Praise.com, Gospel985.com, GreenvillePraise985.com, Praise98.com, Praise985.net, and PraiseGreenville.com for the station. Then owned by Cox, the translator debuted in August 2012 to compete against Entercom’s “93.3 The Planet” WTPT. The station registered a 1.2 share in the Spring 2013 Arbitron ratings. A Gospel format on W253BG would flank sister Urban AC “107.3 Jamz” WJMZ.