98.5 Palm Springs

Alpha Completes Palm Springs Shakeup With 98.5 The Bull

Alpha Media has completed its Palm Springs shuffle with the launch of Country “98.5 The Bull” KDES this morning. Launching with the usual 10,000 in a row, the new format brings a direct format competitor to Marker Broadcasting’s “Big 106” KPLM. Alpha Media, Palm Springs announced the launch of a brand new country station, 98.5 The BULL! The Bull is branded as a contemporary country station playing new Country music. Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, “If Stagecoach had a radio station it would be 98.5 The Bull, it’s a perfect fit.” “We’re so excited about adding a new and fresh Country format to Alpha’s already fantastic platform of Coachella Valley radio stations.” remarked Alpha Media Market Manager, Tricia...[Read More]

Alpha Media Adds Two More In Palm Springs

The purchase of KDES-FM and KPSI-FM has been filed with the FCC with a sale price of $3 million. Alpha has begun operating the stations via LMA, which also includes 107.3 K297BO Palm Springs, which currently is Soft AC/Standards “Legend 107.3” rebroadcasting RR’s 1340 KWXY. Original Report 8/17: Alpha Media continues its rapid growth with the acquisition of Classic Hits 98.5 KDES-FM Cathedral City and Hot AC “Mix 100.5” KPSI-FM Palm Springs from RR Broadcasting for an undisclosed amount. The two stations will join the cluster that Alpha is currently LMA’ing and awaiting to close on the purchase of from Morris Communications. Those stations are News/Talk “K-News 94.3” 970 KNWZ Coachella/1140 KNWQ Palm Springs/1250 KNWH Yucca Valley/94.3 K232CX Desert Hot ...[Read More]